Give and take
Adam Grant · 2013
Also recommended by: Changpeng Zhao · Michael Mauboussin · Arianna Huffington · Gretchen Rubin · Susan Cain · Daniel Pink · David Hansson · Simon Sinek
Author and entrepreneur · Marketing, ideas that spread
Books recommended by Seth Godin
Seth Godin is one of the most influential marketing thinkers in the world. The author of dozens of books — including Tribes, Purple Cow, and This Is Marketing — he popularized concepts such as permission marketing and the idea of being remarkable rather than generic. He founded companies such as Yoyodyne, a pioneer in direct internet marketing, and Squidoo, and maintains one of the world's most widely read blogs on business and creativity.
With 48 catalogued recommendations, his curation reflects a mind that moves easily between practical philosophy, human behavior, and business strategy. Godin tends to recommend books that challenge established assumptions and encourage the reader to act — consistent with his view that ideas only have value when put into practice.
As an Amazon Associate I earn from qualifying purchases. Learn more..
Originals
Adam Grant · 2016
Also recommended by: Anthony Pompliano · Arianna Huffington · Peter Thiel · Ray Dalio · Richard Branson · Sheryl Sandberg · Tim Urban
Thinking in Bets
Annie Duke · 2018
”the first chapter alone will change your life”
Also recommended by: Howard Marks · Jason Fried · Marc Andreessen · Mark Manson · Michael Mauboussin · Eslen Delanogare
Crossing the Chasm, 3rd Edition
Geoffrey A. Moore · 1991
”Crossing the Chasm helps us understand that it is a myth — an incorrect myth, a false myth — to believe that we can start with an idea for a few people and ride it from early adopter to early majority to late majority to laggard.”
Debt, Tenth Anniversary Edition
David Graeber · 2011
Also recommended by: Mark Manson
Long Tail - Der lange Schwanz
Chris Anderson · 2006
”There aren’t many books I haven’t written that I wish I had written and this is one of them. The Long Tail by Chris Anderson.”
Also recommended by: Eric Schmidt
Management Mess to Leadership Success
Scott Jeffrey Miller · 2017
The blue sweater
Jacqueline Novogratz · 2009
”And the last book I’ll talk about is by a woman who has changed my life since the day I met her.”
Pursuit of Wow
Tom Peters · 1994
”You don’t have to read many of the books I’ve written if you just read The Pursuit of Wow .”
Meaningful work
Shawn Askinosie · 2011
”He runs a chocolate company”
Gift
Lewis Hyde · 1979
”And every once in a while I feel a little bit burnt out and I’ll open up any section of The Gift to read about the shoemaker, to read about Calvin, to read about genius, to read about potlatch, and it will stick with me.”
Routledge Classic Ethnographies
Marshall Sahlins · 1972
”what he was able to show is that cavemen didn’t work very hard”
