Seth GodinAuthor and entrepreneur · Marketing, ideas that spread
”There aren’t many books I haven’t written that I wish I had written and this is one of them. The Long Tail by Chris Anderson.”
Long Tail - Der lange Schwanz
Nischenprodukte statt Massenmarkt - Das Geschäft der Zukunft
Chris Anderson · 2006 · 240 pages
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About the book
Chris Anderson revolutionizes our understanding of the digital market by showing that the future of business lies not only in blockbusters, but in niche products and content. With examples from Netflix to Amazon, he reveals how abundance and digital distribution transform entire industries.
Book details
| Author | Chris Anderson |
|---|---|
| Original title | The Long Tail |
| Year of publication | 2006 |
| Pages | 240 |
Recommended by 2 people
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