Seth GodinAuthor and entrepreneur · Marketing, ideas that spread
”You don’t have to read many of the books I’ve written if you just read The Pursuit of Wow .”
Pursuit of Wow
Tom Peters · 1994 · 400 pages
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About the book
Tom Peters, guru of modern management, argues that in a saturated market only extraordinary excellence—the "Wow!"—differentiates companies. Peters challenges conventional practices, advocating for radical innovation, customer obsession, and an organizational culture that celebrates calculated risk and creativity.
With contagious energy and practical examples of companies that achieved the extraordinary, Peters inspires leaders to reimagine their businesses. A manifesto for those who refuse to accept the ordinary and seek to create real impact in the market.
Book details
| Author | Tom Peters |
|---|---|
| Original title | The Pursuit of Wow! |
| Year of publication | 1994 |
| Pages | 400 |
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