Andrew NgScientist and entrepreneur · Coursera, DeepLearning.AI
Recommended
Crossing the Chasm, 3rd Edition
Marketing and Selling Disruptive Products to Mainstream Customers
Geoffrey A. Moore · 1991 · 227 pages
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About the book
Geoffrey A. Moore presents a revolutionary model for understanding the technology market and how innovative products manage to cross the chasm between early adopters and the mass market. The central concept is that between these two groups there is a significant gap that many startups fail to cross, causing their failure.
The book offers practical strategies for positioning, market segmentation, and go-to-market approaches essential for technology companies to achieve exponential growth. It has become a fundamental reference for entrepreneurs and marketing professionals seeking to understand how technology products scale.
Book details
| Author | Geoffrey A. Moore |
|---|---|
| Original title | Crossing the Chasm |
| Year of publication | 1991 |
| Pages | 227 |
Recommended by 4 people
Seth GodinAuthor and entrepreneur · Marketing, ideas that spread
”Crossing the Chasm helps us understand that it is a myth — an incorrect myth, a false myth — to believe that we can start with an idea for a few people and ride it from early adopter to early majority to late majority to laggard.”
Changpeng ZhaoFounder and former CEO · Binance
Recommended
Drew HoustonCo-founder and CEO · Dropbox
”It’s like how do technology products make their way from early adopters t the mainstream.”
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