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The Tipping Point
How Little Things Can Make a Big Difference
Malcolm Gladwell · 2000 · 301 pages
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About the book
Malcolm Gladwell investigates the phenomenon of 'social epidemics'—how ideas, products, and behaviors spread rapidly and change the world. Why do some books become bestsellers while others disappear? How do trends emerge? The author identifies the 'laws of social epidemics' and presents fascinating characters who exemplify the principles of connectivity, message, and timing.
With an engaging narrative and accessible research, this work challenges our intuition about what drives social change, showing that massive transformations can begin with small, unexpected details. A modern classic on influence, the spread of ideas, and the non-linearity of social impact.
Book details
| Author | Malcolm Gladwell |
|---|---|
| Year of publication | 2000 |
| Pages | 301 |
Recommended by 3 people
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