Alex HormoziEntrepreneur and investor · Gym Launch, Acquisition.com
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Robert Cialdini, a renowned researcher on influence and persuasion, reveals how preparing the mental environment before making a request dramatically increases the chances of acceptance. The book combines scientific studies, practical examples, and fascinating stories, demonstrating that true power lies in getting the timing and context right.
| Author | Robert Cialdini |
|---|---|
| Original title | Pre-Suasion |
| Year of publication | 2016 |
| Pages | 528 |
”Presuasion is good but closer to a single-themed book.”
”Fascinating and useful read. An instant classic.”