Fareed ZakariaJournalist and political analyst · CNN, Washington Post
Recommended
Endorsement printed in the book
Hit Makers
How Things Become Popular
Derek Thompson · 2017 · 496 pages
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About the book
Derek Thompson dives into the science of why certain music, films, books, and ideas become viral phenomena while others fade into obscurity. Combining research in neuroscience, psychology, cultural history, and data analysis, he identifies the underlying patterns that make something memorable and contagious.
The book explores how the human brain seeks novelty, but within familiarity; how reputation and exposure shape success; and how the digital era's "hits" culture is changing what thrives. With captivating stories and counterintuitive insights, Hit Makers offers a deep understanding of how culture is made, making it essential for creators, marketers, and anyone interested in understanding the dynamics of modern success.
Book details
| Author | Derek Thompson |
|---|---|
| Year of publication | 2017 |
| Pages | 496 |
Recommended by 3 people
Daniel PinkAuthor · Drive, A Whole New Mind, To Sell Is Human
Recommended
Endorsement printed in the book
Tim UrbanWriter and illustrator · Wait But Why
”Every time I talk to @DKThomp, I can't stop taking my phone out to jot down insights that pop up in the convo. His book has the same effect.”
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