Alex HormoziEntrepreneur and investor · Gym Launch, Acquisition.com
Recommended
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Robert Cialdini · 2009 · 400 pages
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About the book
A practical, research-based guide that reveals the psychological principles that lead people to say “yes.” Robert Cialdini, a renowned expert in influence and persuasion, presents proven techniques for improving results in sales, marketing, negotiations, and relationships. With real examples and engaging stories, the book transforms scientific concepts into applicable everyday strategies.
Designed for sales professionals, entrepreneurs, and managers, Yes! offers valuable insights into how to structure requests, create a sense of scarcity, establish reciprocity, and build authority—all grounded in rigorous social psychology experiments.
Book details
| Author | Robert Cialdini |
|---|---|
| Original title | Yes! |
| Year of publication | 2009 |
| Pages | 400 |
Recommended by 2 people
Charlie MungerInvestor and vice chairman · Berkshire Hathaway
”I suggest [this book].”
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