Anthony PomplianoInvestor and podcaster · Morgan Creek Digital
”Best books I read in 2017”
Win bigly
persuasion in a world where facts don't matter
Scott Adams · 2017 · 304 pages
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About the book
Scott Adams, creator of Dilbert, offers a provocative analysis of how Donald Trump won the 2016 election, arguing that his success lay in mastery of persuasion and narrative manipulation rather than traditional politics. Adams explores techniques of influence, persuasion, and the importance of framing in mass communication.
A fascinating study of modern political rhetoric and the invisible mechanisms that shape public perception, written with the author's characteristic humor.
Book details
| Author | Scott Adams |
|---|---|
| Original title | Win Bigly |
| Year of publication | 2017 |
| Pages | 304 |
Recommended by 1 person
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