Jason FriedCo-founder and CEO · Basecamp, Hey
”About the early days of Nike.”
Where the Suckers Moon
The Life and Death of an Advertising Campaign
Randall Rothenberg · 1994 · 640 pages
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About the book
Randall Rothenberg investigates the history and culture of American advertising, revealing the behind-the-scenes workings of the twentieth-century creative industry. Through engaging narratives and critical analysis, the book examines how advertising shaped society, consumerism, and cultural values, offering a demystifying perspective on one of the most influential forces of modernity.
Book details
| Author | Randall Rothenberg |
|---|---|
| Year of publication | 1994 |
| Pages | 640 |
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