Tim FerrissEntrepreneur, author and podcaster · '4-Hour' book series
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The 22 immutable laws of marketing
Al Ries · 1993 · 144 pages
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About the book
A foundational work by Al Ries and Jack Trout that synthesizes the essential strategic principles for success in marketing. Presenting the laws through practical examples and real brand stories, the book offers clear guidance on how to position a brand, use the consumer's mind, and avoid common pitfalls. An indispensable guide for marketing professionals and entrepreneurs.
Book details
| Author | Al Ries |
|---|---|
| Original title | The 22 Immutable Laws of Marketing |
| Year of publication | 1993 |
| Pages | 144 |
Recommended by 1 person
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