Ramit SethiEntrepreneur and author · I Will Teach You to Be Rich
Recommended
The 22 immutable laws of branding
how to build a product or service into a world-class brand
Al Ries · 1998 · 200 pages
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About the book
Al Ries and Laura Ries codify the fundamental principles that govern the success of powerful brands. Drawing on real examples of major companies and their failures, the authors lay out laws on positioning, focus, originality, and communication that every entrepreneur and executive must understand in order to build a brand that endures and thrives in the market.
Book details
| Author | Al Ries |
|---|---|
| Original title | The 22 Immutable Laws of Branding |
| Year of publication | 1998 |
| Pages | 200 |
Recommended by 1 person
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