”Great read for anyone who communicates for a living”
Storytelling Animal
How Stories Make Us Human
Jonathan Gottschall · 2012 · 480 pages
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About the book
Neuroscientist Jonathan Gottschall investigates why humans are obsessed with stories — from ancient myths to modern novels and films. Gottschall argues that our capacity to tell and consume narratives is a deeply rooted evolutionary trait that shapes how we understand the world.
The book explores how stories influence our behavior, morality and cognitive development, offering insights into why we are so vulnerable to narratives and how they can be used to improve learning, leadership and even society.
Book details
| Author | Jonathan Gottschall |
|---|---|
| Original title | The Storytelling Animal |
| Year of publication | 2012 |
| Pages | 480 |
Recommended by 1 person
Michael MauboussinStrategist and author · Santa Fe Institute, Morgan Stanley
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