Sam AltmanCEO · OpenAI, former president of Y Combinator
Recommended
Solution Selling
Creating Buyers in Difficult Selling Markets
Michael Bosworth · 1995 · 320 pages
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About the book
A revolutionary methodology that transforms how sales professionals approach their clients. Bosworth presents a framework based on research and diagnosis before presenting the product, focusing on solving real customer problems rather than simply promoting features. This book has become a benchmark in the consultative sales industry.
Book details
| Author | Michael Bosworth |
|---|---|
| Year of publication | 1995 |
| Pages | 320 |
Recommended by 1 person
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