Scott GallowayProfessor, author, and entrepreneur · NYU Stern, No Mercy No Malice
”Good book”
Selling Naked
A Revolutionary Approach to Launching Your Brand Online
Jesse Horwitz · 2015 · 256 pages
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About the book
Jesse Horwitz revolutionizes the traditional view of sales, arguing that strategic vulnerability and authenticity are more persuasive than commercial tricks or aggressiveness. When salespeople drop their masks and let customers see them as real human beings, they build genuine trust.
With practical examples from the real corporate world, the book shows how "selling naked"—without artifice—increases results, reduces stress and creates lasting business relationships based on reciprocity and mutual respect.
Book details
| Author | Jesse Horwitz |
|---|---|
| Year of publication | 2015 |
| Pages | 256 |
Recommended by 1 person
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