Changpeng ZhaoFounder and former CEO · Binance
”Discover how effective powerful storytelling is if you want to be a better salesperson, marketer and communicator.”
Sell with a Story
Paul Smith · 2012 · 304 pages
Advertising · Amazon affiliate linkView on Amazon
As an Amazon Associate I earn from qualifying purchases. Learn more..
About the book
Paul Smith, an expert in business storytelling, reveals how authentic and well-constructed narratives can transform the dynamics of sales and communication. Through practical examples and real cases, the book teaches techniques for using personal and professional stories that win customer trust and differentiate your value proposition.
A practical guide combining psychology, narrative, and business strategy, ideal for salespeople, leaders, and professionals who want impact and authenticity in their communications.
Book details
| Author | Paul Smith |
|---|---|
| Year of publication | 2012 |
| Pages | 304 |
Recommended by 1 person
More from Communication & Writing
