Ramit SethiEntrepreneur and author · I Will Teach You to Be Rich
”it can be a bit abrasive, but it’s also like a very eye opening, shocking book.”
No B.S. Marketing to the Affluent
Dan S. Kennedy · 2008 · 304 pages
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About the book
A practical, straightforward guide for marketing professionals seeking to reach and influence high-income clients. Dan Kennedy deconstructs conventional strategies and offers specific techniques for communicating with affluent people, focusing on real value, credibility, and measurable results. The book blends the psychology of luxury consumers with business tactics proven in the field.
Book details
| Author | Dan S. Kennedy |
|---|---|
| Year of publication | 2008 |
| Pages | 304 |
Recommended by 1 person
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