Changpeng ZhaoFounder and former CEO · Binance
Recommended
Made to Stick
Why Some Ideas Survive and Others Die
Chip Heath · 2007 · 400 pages
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About the book
Chip Heath and Dan Heath investigate why certain themes, stories, and campaigns endure in collective memory while others quickly fade away. Combining psychological research with practical examples, the book offers principles and techniques for making ideas memorable, persuasive, and impactful in any communicative context.
Book details
| Author | Chip Heath |
|---|---|
| Year of publication | 2007 |
| Pages | 400 |
Recommended by 1 person
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