Drew HoustonCo-founder and CEO · Dropbox
”It’s like how do you do that when you have no money? The tactic of putting a video on Hacker News or creating a viral video, that was a seed that was planted by reading Guerilla Marketing.”
Guerrilla marketing
secrets for making big profits from your small business
Jay Conrad Levinson · 1984 · 226 pages
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About the book
A founding classic of alternative marketing strategy, Jay Conrad Levinson presents creative, low-cost, high-impact techniques for small businesses to compete against large corporations. Guerrilla Marketing challenges traditional advertising conventions, emphasizing creativity, timing, and deep consumer knowledge over large budgets.
With practical examples and immediately applicable principles, Levinson demonstrates how to think outside the box, use unconventional media, and build authentic relationships with customers. It remains relevant for entrepreneurs, marketing professionals, and anyone seeking exponential results with limited resources.
Book details
| Author | Jay Conrad Levinson |
|---|---|
| Original title | Guerilla Marketing |
| Year of publication | 1984 |
| Pages | 226 |
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