Changpeng ZhaoFounder and former CEO · Binance
Recommended
Contagious
Why Things Catch On
Jonah Berger · 2013 · 304 pages
Advertising · Amazon affiliate linkView on Amazon
As an Amazon Associate I earn from qualifying purchases. Learn more..
About the book
A practical guide to the principles that make ideas, products, and messages spread virally. Jonah Berger, a renowned marketing professor, unveils the psychological and social mechanisms behind contagious behavior, showing why some things gain momentum while others disappear.
Through fascinating case studies and scientific research, the book reveals six fundamental principles (Social Currency, Triggers, Emotion, Public, Practical Value, and Stories) that explain why we share certain content and how to leverage these insights to create more memorable and shareable campaigns, products, and stories.
Book details
| Author | Jonah Berger |
|---|---|
| Year of publication | 2013 |
| Pages | 304 |
Recommended by 1 person
More from Communication & Writing
