Ramit SethiEntrepreneur and author · I Will Teach You to Be Rich
”one of the most sophisticated books on marketing every written”
Breakthrough Advertising
Eugene M. Schwartz · 1966 · 352 pages
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About the book
Eugene M. Schwartz unveils the fundamental principles of persuasive advertising that work regardless of fashion or era. The author presents a systematic method for understanding consumer psychology, structuring messages and creating campaigns that generate measurable results. Still considered a marketing bible, the work reveals how to speak to what people truly desire.
Book details
| Author | Eugene M. Schwartz |
|---|---|
| Year of publication | 1966 |
| Pages | 352 |
Recommended by 1 person
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