Anatomy of Buzz
Creating Word-of-Mouth Marketing
Emanuel Rosen · 2000 · 256 pages
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About the book
Emanuel Rosen dissects the psychological and social mechanisms that make a product or idea become the topic of conversation. Through detailed case studies and consumer behavior research, the author reveals why some things go viral while others fail silently.
An indispensable manual for marketing professionals, entrepreneurs and creators who want to understand and leverage the power of word of mouth.
Book details
| Author | Emanuel Rosen |
|---|---|
| Original title | The Anatomy of Buzz |
| Year of publication | 2000 |
| Pages | 256 |
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