Ramit SethiEntrepreneur and author · I Will Teach You to Be Rich
”[An exceptional book] about human behavior.”
Age of Propaganda
The Everyday Use and Abuse of Persuasion
Anthony R. Pratkanis · 1992 · 448 pages
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About the book
A detailed analysis of the psychological mechanisms that make propaganda effective, from political campaigns to commercial advertising. Pratkanis and Aronson dissect techniques such as social conformity, authority, reciprocity, and other triggers that influence our decisions without our realizing it.
With historical and contemporary examples, the book offers practical tools for recognizing and resisting the persuasive influences of the modern world, making it essential for anyone who wants to understand the invisible forces that shape opinions and behavior.
Book details
| Author | Anthony R. Pratkanis |
|---|---|
| Year of publication | 1992 |
| Pages | 448 |
Recommended by 1 person
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