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McDonald'sJohn F. Love

McDonald's

behind the arches
John F. Love · 1995 · 520 pages
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About the book

The definitive history of the birth, growth, and global impact of McDonald's, from a small California diner to the fast food empire that transformed the food industry. John F. Love meticulously documents the business strategies, key figures, and cultural consequences of this expansion.

An engaging portrait of ambition, innovation, and the complex legacy of an American icon.

Book details
AuthorJohn F. Love
Year of publication1995
Pages520

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