Alex HormoziEntrepreneur and investor · Gym Launch, Acquisition.com
Recommended
Influence : Pearson New International Edition
Science and Practice
Robert Cialdini · 1984 · 496 pages
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About the book
Robert Cialdini unravels the six universal principles that guide human behavior and decision-making: reciprocity, commitment, social proof, authority, liking, and scarcity. Based on rigorous behavioral research, the book reveals how we are influenced, often without realizing it.
Essential for marketers, salespeople, and leaders, this work combines science with practical examples, offering ethical tools of influence and helping readers recognize and resist manipulation.
Book details
| Author | Robert Cialdini |
|---|---|
| Original title | Influence |
| Year of publication | 1984 |
| Pages | 496 |
Recommended by 7 people
James ClearWriter and speaker · Atomic Habits
”This is my list of the 10 best nonfiction books.”
Mark MansonWriter and blogger · The Subtle Art of Not Giving a F*ck
Recommended
Naval RavikantEntrepreneur and investor · AngelList, Angel investor
”Influence was fundamental and had a lot to teach.”
Charlie MungerInvestor and vice chairman · Berkshire Hathaway
Recommended
Endorsement printed in the book
Ramit SethiEntrepreneur and author · I Will Teach You to Be Rich
Recommended
Tobi LutkeFounder and CEO · Shopify
”the most mind-bending book you can imagine, because it essentially taught you always humans are flawed and influential”
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