Bill GatesCo-founder · Microsoft, Gates Foundation
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Where Good Ideas Come From
The Natural History of Innovation
Steven Johnson · 2010 · 512 pages
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About the book
Steven Johnson explores the history of innovation and creativity, revealing surprising patterns in how great ideas emerge. Through historical narratives—from Darwin to Gutenberg to the web—he challenges the myth of the lone genius and demonstrates that the best ideas often emerge in environments rich in connections, diversity, and the collision of ideas.
With an engaging style and fascinating examples, Johnson offers both an intellectual history and a practical guide to cultivating the conditions that allow innovation to thrive. Essential for creators, entrepreneurs, and anyone interested in understanding how creativity really works.
Book details
| Author | Steven Johnson |
|---|---|
| Year of publication | 2010 |
| Pages | 512 |
Recommended by 1 person
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