Michael MauboussinStrategist and author · Santa Fe Institute, Morgan Stanley
”Joan Magretta's book, "Understanding Michael Porter," is terrific and easier to read than the (original) Porter work”
Understanding Michael Porter: The Essential Guide to Competition and Strategy
Joan Magretta · 2012 · 256 pages
Advertising · Amazon affiliate linkView on Amazon
As an Amazon Associate I earn from qualifying purchases. Learn more..
About the book
Joan Magretta offers an essential guide to understanding Michael Porter's seminal ideas on competitive strategy. The work unpacks Porter's central concepts—competitive advantage, strategic positioning, and analysis of competitive forces—in a didactic and applicable way for the contemporary business world.
Book details
| Author | Joan Magretta |
|---|---|
| Original title | Understanding Michael Porter |
| Year of publication | 2012 |
| Pages | 256 |
Recommended by 1 person
More from Leadership & Management