Ryan HolidayAuthor and marketer · The Obstacle Is the Way, Ego Is the Enemy
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The strategy paradox
why committing to success leads to failure, and what to do about it
Michael E. Raynor · 2002 · 528 pages
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About the book
An innovative work that challenges the orthodoxy of traditional strategic planning, arguing that exact forecasting is impossible in uncertain environments. Michael E. Raynor proposes the concept of "fourth-quarter strategy" to help executives navigate ambiguity and build resilient, adaptable organizations.
Book details
| Author | Michael E. Raynor |
|---|---|
| Original title | The Strategy Paradox |
| Year of publication | 2002 |
| Pages | 528 |
Recommended by 1 person
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