André Valleprofessor and project manager
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The search
how Google and its rivals rewrote the rules of business and transformed our culture
John Battelle · 2005 · 416 pages
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About the book
John Battelle tells the story of the emergence of search engines and how Google revolutionized access to digital information. The book combines investigative journalism with technological analysis to show the behind-the-scenes innovation that transformed the internet, from Altavista to Google's absolute dominance.
An engaging narrative about entrepreneurial ambition, technological innovation, and the power of controlling how the world searches for information, written by a privileged observer of the tech industry.
Book details
| Author | John Battelle |
|---|---|
| Original title | The Search |
| Year of publication | 2005 |
| Pages | 416 |
Recommended by 2 people
Gary VaynerchukEntrepreneur and author · VaynerMedia, VeeFriends
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