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The Power of Habit: Why We Do What We Do in Life and Business

The Power of Habit: Why We Do What We Do in Life and Business

Charles Duhigg · 2012 · 408 pages
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About the book

Charles Duhigg explores the science behind habits, showing how cycles of repetitive behavior work—cue, routine, and reward. With fascinating stories of companies, athletes, and individuals who transformed their lives by understanding and redesigning their habits, the book offers a practical map for identifying the invisible patterns that govern our daily decisions.

Ideal for anyone seeking personal change or wanting to understand human behavior, this work combines rigorous research with engaging narratives, revealing that transforming habits is more attainable than it seems once you know the right mechanisms.

Book details
AuthorCharles Duhigg
Original titleThe Power of Habit
Year of publication2012
Pages408

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