”his "The Macintosh Way" led me into tech!”
The Macintosh way
Guy Kawasaki · 1990 · 304 pages
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About the book
Guy Kawasaki, Apple's evangelist in its early days, reveals the philosophy and principles that guided the development of the Macintosh. In this book, Kawasaki shares insider stories, insights on innovation and lessons on how to create products that people love.
More than a corporate history, it is a manifesto on user-centered design, passion for detail and the importance of seeing beyond the obvious—principles that remain relevant in the digital age.
Book details
| Author | Guy Kawasaki |
|---|---|
| Original title | The Macintosh Way |
| Year of publication | 1990 |
| Pages | 304 |
Recommended by 1 person
Naval RavikantEntrepreneur and investor · AngelList, Angel investor
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