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The Macintosh way

The Macintosh way

Guy Kawasaki · 1990 · 304 pages
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About the book

Guy Kawasaki, Apple's evangelist in its early days, reveals the philosophy and principles that guided the development of the Macintosh. In this book, Kawasaki shares insider stories, insights on innovation and lessons on how to create products that people love.

More than a corporate history, it is a manifesto on user-centered design, passion for detail and the importance of seeing beyond the obvious—principles that remain relevant in the digital age.

Book details
AuthorGuy Kawasaki
Original titleThe Macintosh Way
Year of publication1990
Pages304

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