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The Iacocca
An Autobiography
Lee Iacocca · 1984 · 352 pages
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About the book
Lee Iacocca narrates his extraordinary journey from a young engineer to becoming one of the most influential executives in the American automobile industry. His story includes the development of the iconic Ford Mustang, his dramatic dismissal from Ford, and his spectacular resurgence as chairman of Chrysler, transforming a company on the brink of collapse into a symbol of resilience.
With frankness and details about corporate behind-the-scenes dealings, Iacocca offers lessons on leadership, innovation, and persistence, documenting the decisions that shaped the automobile industry and his own legacy as a transformative executive.
Book details
| Author | Lee Iacocca |
|---|---|
| Original title | Iacocca |
| Year of publication | 1984 |
| Pages | 352 |
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