Adam GrantOrganizational psychologist · Wharton, best-selling author
Recommended
Switch
How to change things when change is hard
Chip Heath · 2010 · 432 pages
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About the book
Why is it so hard to change habits, even when we know we need to? Switch explores the psychology and logic behind personal and organizational transformation. The Heath brothers reveal why some changes work while others fail, offering a practical, research-based framework for overcoming resistance to change.
With engaging stories and real case studies, the book shows how to align emotion, reason, and environment to create lasting transformations. Essential reading for leaders, educators, and anyone who wants to understand how people really change their behavior.
Book details
| Author | Chip Heath |
|---|---|
| Year of publication | 2010 |
| Pages | 432 |
Recommended by 1 person
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