Screw Business As Usual

Richard Branson, founder of the Virgin Group, challenges the traditional business model and proposes a radically different approach: putting people and the planet at the center of business operations, not just profit. In this inspiring manifesto, Branson shares his philosophy that business can be a genuine force for good, generating significant social and environmental impact without sacrificing profitability.

Through personal stories and Virgin success cases, the author demonstrates how corporate social responsibility integrated into business strategy creates more resilient, motivated, and profitable companies. An essential read for entrepreneurs and leaders seeking to rethink the true purpose of their businesses.

Recommended by 1 person

Elon MuskEntrepreneur · Tesla, SpaceX, X

”This approach should be taken to heart by all, as it really is the smart move.”

Secondary source: Tweet · verified Jul 2026 ↗