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Predictably Irrational, Revised and Expanded Edition

Predictably Irrational, Revised and Expanded Edition

The Hidden Forces That Shape Our Decisions
Dan Ariely · 2008 · 400 pages
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About the book

A fascinating study of the systematic patterns of irrationality that govern our daily decisions. Dan Ariely challenges the assumption that humans act rationally, revealing how cognitive biases, emotions, and social context lead us to make decisions that often go against our own interests. With practical examples and engaging experiments, the book offers profound insights into why we pay more than we should, procrastinate, and often act against our own wishes.

Book details
AuthorDan Ariely
Original titlePredictably Irrational
Year of publication2008
Pages400

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