Anthony PomplianoInvestor and podcaster · Morgan Creek Digital
”Best books I read in 2017”
Play Bigger
How Pirates, Dreamers, and Innovators Create and Dominate Markets
Al Ramadan · 2016 · 320 pages
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About the book
Al Ramadan and colleagues explain how the largest companies grow not by competing in existing categories, but by creating new market categories. With case studies such as Apple and Uber, the book offers a framework for strategic innovation that redefines competition.
Book details
| Author | Al Ramadan |
|---|---|
| Year of publication | 2016 |
| Pages | 320 |
Recommended by 1 person
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