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The Hidden Logic That Shapes Our Motivations
Dan Ariely · 2015 · 400 pages
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About the book
Dan Ariely, renowned behaviorist, unveils the hidden logic behind what truly motivates us. Through innovative experiments, the author demonstrates that our motivations go far beyond money, revealing how meaning, recognition, and purpose shape our efforts and decisions.
Book details
| Author | Dan Ariely |
|---|---|
| Year of publication | 2015 |
| Pages | 400 |
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