André Valleprofessor and project manager
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Onward How Starbucks Fought for Its Life Without Losing Its Soul
Howard Schultz · 2011 · 368 pages
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About the book
Howard Schultz, founder of Starbucks, narrates his entrepreneurial journey from humble beginnings to building one of the largest retail empires in the world. The book blends lessons in leadership, brand vision, and personal resilience, showing how a simple idea—the coffee shop as a third place—revolutionized global culture. A testament to ambition and execution.
Book details
| Author | Howard Schultz |
|---|---|
| Original title | Onward |
| Year of publication | 2011 |
| Pages | 368 |
Recommended by 2 people
Tom BilyeuEntrepreneur and host · Quest Nutrition, Impact Theory
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