Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success
Kevin Freiberg · 1996 · 320 pages
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About the book
Kevin Freiberg tells the extraordinary story of Southwest Airlines, the airline that defied industry conventions through innovation, lightness, and authenticity. The book reveals how Herb Kelleher and his team created a corporate culture in which employees were the true protagonists.
More than the story of a successful company, it is a manifesto on humanized leadership, calculated risk-taking, and the importance of fun and freedom in the workplace.
Book details
| Author | Kevin Freiberg |
|---|---|
| Original title | Nuts! |
| Year of publication | 1996 |
| Pages | 320 |
Recommended by 1 person
Mohnish PabraiInvestor and philanthropist · Pabrai Investment Funds
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