Ramit SethiEntrepreneur and author · I Will Teach You to Be Rich
Recommended
Monetizing Innovation
How Smart Companies Design the Product Around the Price
Madhavan Ramanujam · 2009 · 240 pages
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About the book
Madhavan Ramanujam offers a practical framework for turning innovation into real revenue. Through case studies of global companies, the book demonstrates why many innovations fail not for lack of creativity but due to poor monetization strategy.
An essential manual for executives who want to turn brilliant ideas into sustainable business models.
Book details
| Author | Madhavan Ramanujam |
|---|---|
| Year of publication | 2009 |
| Pages | 240 |
Recommended by 1 person
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