Richard BransonEntrepreneur and philanthropist · Virgin Group
Recommended
Limitless
Leadership That Endures
Ajaz Ahmed · 2012
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About the book
Ajaz Ahmed argues that the most successful brands of the 21st century will be those that manage to transcend traditional limitations of categorization, media, and linear thinking. The book explores how digital culture and technology demand a more fluid and integrated approach to innovation and branding.
A provocative guide for companies and creatives who want to think beyond conventional silos and embrace the boundless nature of the contemporary digital economy.
Book details
| Author | Ajaz Ahmed |
|---|---|
| Year of publication | 2012 |
Recommended by 1 person
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