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Irresistible

Irresistible

the rise of addictive technology and the business of keeping us hooked
Adam Alter · 2017 · 416 pages
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About the book

Adam Alter investigates how modern technology and product design have been purposefully crafted to addict users and keep them engaged at all costs. Examining apps, social media, video games, and digital platforms, Alter reveals the psychological and neurobiological strategies used to create behavioral dependency.

The book offers a clear view of how billions are spent on behavioral engineering research and provides practical tools for regaining control over habits and choices. An essential critical reflection for the digital age.

Book details
AuthorAdam Alter
Year of publication2017
Pages416

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