”Fantastic book. Motto: stop trying to be pure, start changing the world.”
How to Create a Vegan World: A Pragmatic Approach
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Tobias Leenaert offers a pragmatic and strategic guide for promoting veganism as a social and environmental movement. Unlike moralistic approaches, the author analyzes the psychological, cultural, and practical barriers that prevent the mass adoption of plant-based diets, proposing effective tactics based on behavioral research and global case studies.
The book balances idealism with realism, arguing that systemic change requires flexibility, empathy, and strategy. Leenaert explores everything from government incentives to responsible marketing, providing tools for activists, companies, and individuals who wish to contribute to a more sustainable and inclusive food transition.
| Author | Tobias Leenaert |
|---|---|
| Original title | How to Create a Vegan World |
| Year of publication | 2017 |
| Pages | 320 |

