Michael BloombergBusinessman, politician, and philanthropist · Bloomberg LP
”a provocative look at the ongoing shift in global advertising and what it means for the future of media.”
Frenemies
The Epic Disruption of the Advertising Industry
Ken Auletta · 2018 · 448 pages
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About the book
Ken Auletta investigates the paradoxical relationships between the major American technology and media corporations, showing how supposedly rival companies become complicit in decisions that affect freedom of expression, privacy and democracy. The journalist examines the hidden alliances between giants like Apple, Google, Amazon and Facebook.
With in-depth research and revealing interviews, Auletta exposes how these "frenemies" shape political and cultural power, often to the detriment of public interest. An indispensable critical analysis of corporate dominance in the digital age.
Book details
| Author | Ken Auletta |
|---|---|
| Year of publication | 2018 |
| Pages | 448 |
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