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The Surprising Truth About What Motivates Us
Daniel Pink · 2009 · 277 pages
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About the book

Daniel Pink challenges conventional wisdom about motivation, showing that the punishment-and-reward model is obsolete for complex and creative tasks. He presents three elements that truly drive us: autonomy, mastery, and purpose.

With compelling stories and cutting-edge research, the book offers a new understanding of what makes us productive, engaged, and fulfilled, revolutionizing how we think about work, leadership, and personal development.

Book details
AuthorDaniel Pink
Year of publication2009
Pages277

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