Designing Brand Identity
A Comprehensive Guide to the World of Brands and Branding
Alina Wheeler · 2009 · 304 pages
Advertising · Amazon affiliate linkView on Amazon
As an Amazon Associate I earn from qualifying purchases. Learn more..
About the book
Alina Wheeler is an authority in the field of brand identity design. This comprehensive guide covers the principles, processes, and practical applications for creating memorable and coherent visual identities that communicate brand value.
From concept development to application across multiple touchpoints, the book combines design theory with real case studies and examples of world-class brands. Essential for designers, marketing professionals, and entrepreneurs who want to understand how to build visually powerful and lasting brands.
Book details
| Author | Alina Wheeler |
|---|---|
| Year of publication | 2009 |
| Pages | 304 |
Recommended by 2 people
Patrick CollisonCo-founder and CEO · Stripe
”It's excellent: exceptionally data-rich and comprehensive.”
More from Business & Strategy
