Michael MauboussinStrategist and author · Santa Fe Institute, Morgan Stanley
”the best book I know on pricing”
Confessions of the Pricing Man: How Price Affects Everything
Hermann Simon · 2014 · 280 pages
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About the book
Hermann Simon, legendary pricing strategist, reveals the principles and stories behind his decades consulting for the world's largest companies. Through engaging anecdotes and analytical insights, the author demonstrates how pricing is not just numbers, but art and science applied to understanding human behavior. From sophisticated market analyses to complex negotiations, Simon shows how the right price can transform businesses and create genuine value.
Essential for entrepreneurs, managers, and anyone interested in how the economy really works.
Book details
| Author | Hermann Simon |
|---|---|
| Original title | Confessions of the Pricing Man |
| Year of publication | 2014 |
| Pages | 280 |
Recommended by 1 person
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