Jack DorseyCo-founder · Twitter and Square (Block)
”A great read from a wise man”
Competing Against Luck
Clayton M. Christensen · 2016 · 512 pages
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About the book
Clayton Christensen presents the "Jobs to be Done" theory, revealing that consumers "hire" products and services to accomplish specific tasks in their lives. Rather than focusing on demographic data, companies should understand the real motivations and contexts that lead someone to choose a solution.
The book repositions how innovation should be thought about: not as incremental product improvement, but as a solution to a specific job the customer needs done. With practical cases and rigorous methodology, it offers a new paradigm for companies seeking to develop products that people truly want.
Book details
| Author | Clayton M. Christensen |
|---|---|
| Year of publication | 2016 |
| Pages | 512 |
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