Marty CaganAuthor and consultant · Silicon Valley Product Group
”it's very relevant to so many companies today”
Car guys vs. bean counters
the battle for the soul of American business
Robert A. Lutz · 2015 · 384 pages
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About the book
Robert Lutz, a former General Motors executive, offers a scathing analysis of how excessive financial analysis stifled innovation and creativity in the American automotive industry. Through personal examples and reflections on leadership, the author defends the value of strategic vision and passion for the product against mere management by the numbers.
Book details
| Author | Robert A. Lutz |
|---|---|
| Original title | Car Guys vs. Bean Counters |
| Year of publication | 2015 |
| Pages | 384 |
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