Blue ocean strategy
how to create uncontested market space and make the competition irrelevant
W. Chan Kim · 2005 · 320 pages
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About the book
A revolutionary framework for creating markets without competition. Instead of competing in saturated markets (red oceans), companies should seek new unexplored spaces (blue oceans), where competition becomes irrelevant. With examples of companies that transformed their industries through value innovation, the book presents practical tools for identifying opportunities for profitable and sustainable growth.
This model challenges traditional competitive strategy, showing that success does not come from defeating competitors, but from eliminating the need for competition. Essential reading for leaders and entrepreneurs seeking to expand their businesses in unexplored directions.
Book details
| Author | W. Chan Kim |
|---|---|
| Original title | Blue Ocean Strategy |
| Year of publication | 2005 |
| Pages | 320 |
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